Inspired by the natural treasures of the Amazon, Premium Therapy is a thermo-activated, formaldehyde-free hair smoothing treatment that delivers 100% straightening while intensely nourishing the hair fiber.
This deep treatment, infused with precious oils and vitamins, restructures the hair, eliminates frizz, and provides mirror-like shine, softness, and vitality from the very first application.
🎯 Why professionals love it?
- 100% straightening effect
- 0% formaldehyde
- Suitable for strong, natural, thick hair
- Reduces volume & Reduces frizz
- Promotes hair growth
- Deeply hydrates and nourishes & Mirror-like shine
- Long-lasting results (4 to 6 months)
- Suitable for all hair types: curly, coily, afro, color-treated
- Fast and easy application
🍇 Key Ingredients
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Pracaxi Oil – Rich in behenic acid, it hydrates, protects, and tames unruly hair while making detangling easier.
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Argan Oil – A Moroccan treasure, it deeply nourishes, prevents split ends, and restores softness and shine to dry, dull hair.
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Amazonian Oils – A blend of exotic oils from the Amazon rainforest (Buriti, Andiroba, Brazil Nut...), they repair the hair fiber, add suppleness and shine, and protect against
external aggressions.
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Murumuru Butter – Extracted from the Brazilian palm, this rich fatty acid complex restores the hair’s lipid barrier, reduces breakage, and controls frizz.
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Vitamin B – Known for its hydrating and strengthening properties, it improves hair elasticity, making it fuller, shinier, and more resistant.
Perfect for hairstylists specializing in professional smoothing, protein treatments, natural hair care, hair botox, nanoplastia, or keratin services.
Add this innovative treatment to your salon services or join our professional distributor network.
📩 Contact us for more information about distribution opportunities.
- Wash hair with a clarifying shampoo (if needed). Depending on the condition of the hair, leave on for few minutes, then rinse.
- Using a hair dryer, dry hair to 100%. Do not brush to avoid closing the cuticles.
- Divide hair into four sections and apply the PREMIUM THERAPY using a brush, strand by strand, 0.5cm away from the scalp. Use a fine-tooth comb to brush each strand to remove excess product and ensure even distribution. DO NOT APPLY THE PRODUCT TO THE SCALP.
- Allow the product to sit for 40 to 60 minutes under a plastic cap. The processing time should be determined based on hair diagnosis. Thicker and stronger hair requires longer processing.
- Rinse hair at 70%
- Blow-dry hair. At this stage, hair should be 100% dry and straight.
- Use a flat iron (with titanium plates) to straighten thin sections 10 to 15 times.
- THIS STEP CAN BE DONE AT THE SALON OR AT HOME: Rinse hair thoroughly, apply a nourishing, reconstructing, or hydrating mask, leave on for 10-15 minutes, then rinse. Completely dry hair using a brush and admire the final result.
- Free shipping on all orders over $100
- Same day in-store pick-up in Montreal
- Canada & USA: 1–3 business days shipping
- 🌍 Worldwide shipping available
